Marketing, Public Relations, and Professional Writing
Explore this page to see samples of my work creating various forms of written content for brands and organizations.
Lead-Generating Ebook Portfolio - TSIA
From December 2022 through June 2026, I built and scaled TSIA's gated-content ebook lead-generation program, transforming long-form thought leadership into a key demand generation engine for the organization. Working closely with our creative design team, I researched, wrote, and developed ebooks covering emerging technology, AI, customer success, and business transformation topics that helped generate leads, support sales initiatives, and establish TSIA as a trusted industry authority.
Click the link below to explore a selection of the ebooks I authored and produced in partnership with our creative team.
Managing & Scaling the TSIA Blog (2022–2026)
From December 2022 through June 2026, I managed TSIA's blog strategy, editorial calendar, and content production process, transforming complex technology and business topics into thought leadership content for executive audiences. In addition to writing and editing content, I oversaw the blog's content pipeline, optimized articles for engagement and discoverability, and leveraged performance insights to continuously refine our editorial strategy. The result was a consistent stream of high-performing content that strengthened TSIA's industry authority, expanded audience reach, and supported broader marketing and demand generation initiatives.
Executive Member Success Stories & Customer Success Case Studies
As part of TSIA's thought leadership and member engagement initiatives, I developed executive-level member success stories that showcased how technology organizations applied TSIA research, frameworks, and best practices to drive measurable business outcomes. These stories required in-depth interviews with senior leaders, synthesis of complex business challenges, and the ability to craft compelling narratives that highlighted strategic transformation, customer success innovation, and operational excellence.
Define Your Brand Identity in 3 Simple Steps
Does your brand have a unique identity that allows you to differentiate your company from your competitors? A brand identity works to give your business a personality. It’s the key driving factor that shapes how you communicate to your target audience on every marketing channel.
